ROO Conservational Efforts Program
Concept:
Taking inspiration from native aboriginal drawings, displaying forms of kangaroo colonies. The idea behind the conservation logo is to convey a return to the past or preservation of the way of life indigenous to the way of life in Australia, untouched and unaffected by natural/industrial exploitation.
The offset stroke to prove the concept of not being exactly where we need to be and to put the kangaroo in motion.